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Tom Cates: The B2B Visionary Behind SalesEquity and Encompass-CX – A Complete Biography

Tom Cates is a distinguished B2B strategist, SaaS founder, and Chief Storyteller at Encompass-CX, redefining how enterprises measure and optimize customer relationships in an AI-driven economy. With over 35 years of professional experience spanning consulting, software development, and corporate training, Cates has established himself as a thought leader in Sales Equity—the only defensible business moat
