Daniel Broglie: CEO, Trade Pioneer, and the Future of Swiss Business

Last Updated on October 15, 2025 by Vasid Qureshi CEO & Founder, Strategic Business Contributor

Who is Daniel Broglie?

Daniel Broglie is a Swiss business leader known for his dynamic roles in trade, technology, and corporate management. He is the President of Handel Schweiz (the Swiss Trade Federation) and Delegate of the Board of Directors at CHROMOS Group AG, where he has driven innovation in printing, packaging, and life sciences. With a background in law, journalism, and international business, Broglie is recognized for his strategic vision, collaborative leadership style, and contributions to Switzerland’s economic growth and global trade relations.

Educational Foundation and Early Career Development

Academic Excellence at University of Zurich

Daniel Broglie’s professional journey began with a solid academic foundation at the University of Zurich, one of Europe’s most prestigious institutions. He earned his Lic.iur degree in Law and Business Administration, developing the analytical skills and legal framework knowledge that would prove invaluable throughout his career.

This dual expertise in law and business administration provided Broglie with a unique perspective on corporate governance, regulatory compliance, and strategic decision-making that distinguishes him from many business leaders who focus on a single discipline.

International Perspective at Lynchburg College

Seeking to broaden his global perspective, Broglie pursued overseas studies at Lynchburg College (now University of Lynchburg) in the United States, specializing in International Relations and Business Administration. This international exposure during his formative years instilled in him the cross-cultural awareness and global business understanding that would later prove crucial in his leadership roles.

The American educational experience provided Broglie with insights into different business cultures and international market dynamics, skills that would become essential as he led Swiss companies in an increasingly globalized economy.

Executive Education at INSEAD

Later in his career, Broglie enhanced his business expertise through executive education at INSEAD, focusing on “Successful BtB Sales+Marketing Strategies for Digital Transformation“. This continued commitment to learning demonstrates his recognition of the evolving nature of modern business and his dedication to staying at the forefront of industry developments.linkedin

Daniel Broglie’s Diverse Professional Background

Early Career in Journalism

Before entering the corporate world, Daniel Broglie established himself in Swiss journalism, working as an editor at two of the country’s most respected financial publications. From 1996 to 1999, he served as an editor at Finanz und Wirtschaft, one of Switzerland’s leading financial newspapers.

He then advanced to the prestigious Neue Zürcher Zeitung from 1999 to 2002, where he worked as an editor. This experience at NZZ, considered one of the world’s most respected German-language newspapers, provided him with deep insights into Swiss and international economic affairs, financial markets, and business trends.

His journalism background equipped Broglie with exceptional communication skills, analytical thinking, and the ability to distill complex business concepts into clear, actionable insights—skills that would prove invaluable in his later executive roles.

Legal Practice and Corporate Law

Following his journalism career, Broglie transitioned into legal practice, working as an attorney at Badertscher Rechtsanwälte AG from 2002 to 2007. This five-year period allowed him to develop expertise in corporate law, contract negotiation, and regulatory matters that would later inform his business leadership approach.

The combination of media experience and legal practice provided Broglie with a rare skill set that includes both strategic communication abilities and deep legal knowledge—a combination particularly valuable in corporate governance and international business development.

Leadership at CHROMOS Group AG

Entry and Rapid Advancement

Daniel Broglie joined CHROMOS Group AG in 2006, initially working at Inapa – Investimentos, Participações e Gestão SA as Branch Manager from 2005 to 2007. His exceptional performance and strategic thinking quickly caught the attention of senior leadership.

In December 2007, he was promoted to Head of Offset Division at Chromos AG, a position he held until December 2009. This role allowed him to demonstrate his operational expertise and understanding of the printing and technology solutions industry.

CEO Tenure: Transformational Leadership (2008-2020)

In January 2008, Broglie was appointed CEO of Chromos AG, a position he would hold for over 12 years until July 2020. During this transformative period, he fundamentally reshaped the company’s strategic direction and market positioning.

Under Broglie’s leadership, CHROMOS Group AG evolved from a traditional printing solutions provider into a comprehensive technology and innovation partner. His vision emphasized building strong partnerships with both customers and suppliers, focusing on delivering innovative technological solutions that simplified complex business challenges.

Key Achievements as CEO

Strategic Diversification: Broglie successfully diversified CHROMOS’s service portfolio, expanding beyond traditional printing into imaging, automation, and Life Science solutions.

International Expansion: Under his guidance, the company strengthened its international presence and developed strategic partnerships across Europe and beyond.

Innovation Focus: He positioned CHROMOS as a pioneer in digital transformation within the printing and packaging industries, investing heavily in cutting-edge technologies and innovative solutions.

Cultural Development: Even during challenging periods like the COVID-19 pandemic, Broglie prioritized maintaining company culture and employee engagement through initiatives like “Chromos culture cafés“.

Current Role: Delegate of the Board of Directors

Since July 2020, Broglie has served as Delegate of the Board of Directors at CHROMOS Group AG, continuing to influence the company’s strategic direction while allowing new leadership to manage day-to-day operations. This transition demonstrates his commitment to succession planning and organizational continuity.

In this role, he focuses on long-term strategic planning, major partnership development, and ensuring that CHROMOS continues to innovate in an rapidly evolving technological landscape.

National Leadership: President of Handel Schweiz

Election to Swiss Trade Leadership

In a significant recognition of his business expertise and leadership capabilities, Daniel Broglie was elected President of Handel Schweiz (Swiss Trade Federation) in June 2025. This appointment represents the pinnacle of his career in Swiss business leadership.

Handel Schweiz serves as the umbrella organization for Swiss trade, representing the interests of commerce throughout Switzerland. The organization is affiliated with 34 sectoral associations comprising 3,500 companies and plays a crucial role in shaping Swiss trade policy.

Mission and Vision for Swiss Trade

As President, Broglie leads an organization dedicated to promoting and facilitating commerce in Switzerland. Handel Schweiz focuses on several key areas under his leadership:

Economic Policy Advocacy: Building political and economic alliances to defend member interests and promote liberal trading environments.

International Market Access: Advocating for equal access to foreign markets and working to eliminate trade barriers.

Business Support: Providing services and support to help member companies navigate complex regulatory environments.

Education and Training: Supporting workforce development through apprenticeship programs, with 400 apprentices currently being trained in the commerce sector.

Strategic Priorities

Under Broglie’s leadership, Handel Schweiz emphasizes the critical importance of trade to Switzerland’s economy. The organization represents a sector that employs 700,000 people in Switzerland—15% of all employment in the country. This massive economic impact underscores the significance of Broglie’s role in national economic policy.

The federation works to ensure Switzerland’s supply security across all sectors, from energy and food to raw materials and intermediate products for export, recognizing that trade and imports are essential to the Swiss economy.

Business Philosophy and Leadership Style

Partnership-Focused Approach

Throughout his career, Broglie has emphasized the importance of strong partnerships with both customers and suppliers. This collaborative approach has been a hallmark of his leadership style, recognizing that sustainable business success depends on mutual value creation rather than zero-sum competition.

Innovation and Technology Integration

His LinkedIn profile describes his mission as “simplifying the world of our customers through innovative and technological solutions”. This philosophy reflects his commitment to using technology not as an end in itself, but as a means to solve real business problems and create tangible value for clients.

Cultural Leadership and Human-Centered Management

Broglie’s approach to leadership extends beyond financial metrics to encompass organizational culture and employee engagement. His handling of workplace challenges during the COVID-19 pandemic, including initiatives to maintain team cohesion and company culture, demonstrates his understanding that business success depends fundamentally on people.

Industry Impact and Recognition

Transformation of Swiss Printing Industry

Broglie’s work at CHROMOS Group AG has contributed significantly to the modernization of Switzerland’s printing and packaging industries. By introducing digital transformation strategies and innovative technological solutions, he has helped position Swiss companies to compete effectively in global markets.

Influence on Trade Policy

His election as President of Handel Schweiz reflects widespread recognition of his expertise in international trade and business development. This role provides him with a platform to influence Swiss trade policy at the highest levels of government and industry.

Thought Leadership

Broglie’s diverse background in journalism, law, and business provides him with a unique perspective on economic and commercial issues. His ability to communicate complex business concepts clearly, combined with his deep understanding of legal and regulatory frameworks, makes him a respected voice in Swiss business circles.

Net Worth and Financial Success

While specific details about Daniel Broglie’s personal net worth remain private, several indicators suggest significant financial success:

Executive Compensation: As CEO of a major Swiss technology company for over 12 years, Broglie would have received substantial compensation typical of Swiss executive levels.

Equity Participation: His role as Delegate of the Board of Directors at CHROMOS Group AG likely includes equity participation in the company’s success.

Professional Network: His positions in both corporate leadership and trade federation presidency provide access to investment opportunities and business ventures.

Industry Standing: Switzerland’s high-compensation business environment, combined with his leadership roles at successful companies, indicates comfortable financial positioning.

Given the typical compensation ranges for CEOs of major Swiss technology companies and the financial success of CHROMOS Group AG under his leadership, industry analysts estimate his net worth to be in the multi-million Swiss franc range, though exact figures are not publicly disclosed.

Personal Life and Values

Professional Dedication

Broglie’s career trajectory demonstrates a strong commitment to professional excellence and continuous learning. His progression from journalism through law to business leadership shows adaptability and intellectual curiosity that extends throughout his personal approach to life and work.

International Outlook

His educational experiences in the United States and executive education in France reflect a cosmopolitan worldview that influences both his personal interests and professional approach to international business.

Swiss Business Community Engagement

His active participation in Swiss business organizations and trade associations indicates a strong commitment to contributing to the broader Swiss economic community beyond his direct corporate responsibilities.

Future Outlook and Continuing Influence

Leadership at Handel Schweiz

As President of Handel Schweiz, Broglie is positioned to influence Swiss trade policy for the coming years. His background in technology and innovation suggests he will likely focus on modernizing Swiss commerce and ensuring the country remains competitive in the digital economy.

Strategic Advisory Roles

His continued involvement with CHROMOS Group AG as Delegate of the Board of Directors allows him to maintain influence in the technology solutions sector while mentoring the next generation of business leaders.

Industry Evolution

Given his background in digital transformation and innovative business solutions, Broglie is well-positioned to help Swiss companies navigate the ongoing evolution toward more technology-integrated business models.

Conclusion

Daniel Broglie represents a new generation of Swiss business leaders who combine traditional Swiss values of precision and reliability with innovative approaches to technology and international business. His unique career path—spanning journalism, law, and corporate leadership—has provided him with a comprehensive understanding of the modern business environment.

His transformation of CHROMOS Group AG from a traditional printing company into a comprehensive technology solutions provider demonstrates his ability to anticipate market trends and guide organizational change. His election as President of Handel Schweiz reflects widespread recognition of his expertise and leadership capabilities within the Swiss business community.

As Swiss commerce continues to evolve in an increasingly digital and globally connected economy, leaders like Broglie who understand both traditional business fundamentals and emerging technological opportunities will play crucial roles in maintaining Switzerland’s competitive position.

His career serves as an example of how diverse professional experiences can create unique value in business leadership, and his continued influence in both corporate and policy roles positions him as one of Switzerland’s most important business figures for the coming decade.

Through his work at both CHROMOS Group AG and Handel Schweiz, Daniel Broglie continues to shape the future of Swiss business, demonstrating that effective leadership in the modern economy requires not just business acumen, but also the ability to build bridges between different sectors, cultures, and stakeholder groups.

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